
In Process
Connective, intimate, and practical conversations with emerging artists and their creative practices. In Process is a show dedicated to supporting new artists and sharing their experiences of navigating the art world. It's rooted in the belief that artists are stronger, more creative, and more intelligent in community than in competition.
In Process
Soft Shock: Curating with Softness
Art curation is changing. Today, we are joined by Soft Shock, a new London-based curating collective, who share how emerging curators are approaching this traditionally elite practice of culture-gathering in more public, relational and sustainable ways. It's a fascinating glimpse behind the curtain of one of the most critical pivot points in the artist to gallery pipeline, as well as an inspiring conversation that challenges us to think critically about what it truly means to make work that is accessible and meaningful to a community audience.
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Biography
Founded in 2024, soft shock is a London-based curatorial collective led by curators Júlia Polo and Georgie Worth. With a commitment to sustainable and socially-engaged practices, their curatorial ethos is shaped by interdisciplinary research in the fields of gender, health, care, and identity. Through collaborative projects, they aim to mediate active modes of participation and facilitate spaces for communal knowledge sharing, analogue processes and mindful encounters.
IG Handles
Soft Shock: @softshockcollective
Show: @inprocess__show
Willow: @indexthumb
Lawrence: @lawrencewilson3663
Freddy: @arswain__
Texts & Links
Timestamps
00:00 Intro
02:15 Origins and Curating with softness
05:18 What do curators do?
10:08 Artist-curator collaboration
13:08 Working with art spaces
17:37 Networking
22:43 Curators and audiences
31:23 Changes in personal relationship to art
35:42 Incorporating more-than-human perspectives
39:40 Animals as audiences
42:09 Funding and earning as a curator
48:20 Contemporary rural art
57:12 What’s next
01:01:35 Artist’s way